Big News: Nutriera Group and Guolian Group signed a strategic cooperation agreement
On 4th January 2019, the signing ceremony of strategic cooperation between Zhanjiang Guolian Aquatic Products Group and Guangdong Nutriera Group was grandly held in Guangzhou. Mr. Li Zhong, chairman of Guolian Aquaculture Group, Ms. Li Chunyan, chairman of Guolian e-commerce company, Dr. Yang Yong, President of Guangdong Nutriera Group, Dr. Zhang Song, vice President of Guangdong Nutriera Group and numbers of executives from both groups attended and witnessed the signing ceremony.
Signing ceremony
Cordial photo of Chairman Mr. Li Zhong and Dr. Yang Yong
Before the signing ceremony, the two teams reviewed the market changes in the past year and conducted in-depth discussions on the domestic economic situation in 2019, the development trend of aquatic feed, business management, crayfish industry chain development and other topics of common concern and interest.
Chairman Mr. Li Zhong said that the strategic cooperation between the two sides is of great significance. Guolian aquatic products group, as a prestigious public company in the global aquatic products industry, is shouldering the task of supplying safety and quality of aquatic food for humans, Guangdong Nutriera Group which focusing on core aquatic feed premix technique, is also an integral part of security on the safety aquatic food chain. The strategic cooperation between the two sides will further ensure production safety and quality of Guolian aquatic products. In addition, in recent years, the market of Nutriera Group has developed rapidly and the business layout has covered more than 20 overseas countries, which is highly complementary to the business of Guolian Group. Through this cooperation, Guolian will provide strong support to Nutriera’s core business. Same time, the technological, talent advantages and extensive global network of Nutriera Group will help Guolian to achieve better development in aquatic feed expansion and overseas seafood food procurement.
Dr. Yang Yong reviewed the cooperation history between Guolian Group of passed more than a decade year and expressed his special thanks to chairman Mr. Li Zhong for his years of support, which helped the company grow rapidly into the NO.1 in the aquatic premix industry. To achieve strategic cooperation with such an international giant is a recognition of the strength of Guangdong Nutriera Group, but also a high degree of trust. In future cooperation, Nutriera team will continue to strengthen technical services and assist the rapid expansion of Guolian Group in the global scope.
At the last of ceremony, chairman Mr. Li Zhong gave good wishes and expectations to the cooperation, he hopes that by the chance of this strategic cooperation, two parties will actively carry out all-directional, multi-tiered and wide-ranging cooperation, which will really make the strategic cooperation become a new engine to promote the development of both sides. Guolian and Nutriera share the same great mission of "safe and healthy sea food for human", will join hand to create a remarkable success in the Chinese aquaculture industry and benefit global consumers.
Group photo of Guolian and Nutriera Group
Guolian Aquatic Products Group
Guolian Aquatic Products Group (hereinafter referred to as Guolian Group) founded in 2001, and now developed into a multinational enterprise with the whole industrial chain integrating seedling cultivation, industrial aquaculture, feed, marine food processing, domestic and international trade, and aquatic scientific research. On 8th, July of 2010, the company was officially listed on Shenzhen Stock Exchange, stock code: 300094.
Guolian Group is known as the "king of shrimp" in the international aquaculture industry and famous for high product quality standards. In terms of business model, Guolian Group has established a complete industrial chain to ensure product quality and safety. In terms of quality management, the company designs modern intelligent factories in strict accordance with the standards of China's "hygienic standards for the registration of aquatic product processing enterprises" and FDA regulations and the EU standards, and be the first to pass HACCP, ISO9001, BRC, EU and other international system certification. In addition, the company has established a strict and comprehensive screening and traceability system for inputs and suppliers in all links. Only after long-term and strict verification, ensured safe and high-efficient products are allowed to enter into the production and circulation system.
It is right because of the strict quality management system that has boosted the sales of Guolian series of shrimp products to more than 40 countries and regions all over the world, with the annual export turnover of USD 100 million, accounting for 40% of the total export of Chinese shrimp to USA market. S.S.C.INC, a wholly owned subsidiary of Guolian group, located in California, USA, also ranks among the top companies in American aquaculture industry. During the ten years from 2003 to 2013, it won two trade cases against USA, which were known as "the first anti-dumping case of Sino-US aquatic products" and "the first countervailing case of China's agricultural products", making Guolian Group became one of the only two enterprises in the world exporting frozen shrimp to US under zero tariff, and creating a legend in the Chinese aquatic industry.
In recent years, the company has witnessed a rapid business development and excellent performance. In the first three quarters of 2018, its net profit reached 230 million CNY, up 102% year-on-year. In the new retail sector, Guolian e-commerce business has grown exponentially, with many popular products ranking the top in the sales list of e-commerce giants such as Jingdong Fresh, SF Best, and Miss Fresh. In 2018, Yonghui supermarket, a snack giant of fresh food, invested hundreds of millions of CNY to Guolian Group.
To seize industry trend and effectively promote the company’s short-mid-long-term business layout along the Yangtze river economic belt of the crayfish chain, the crayfish factory in Yiyang and Jianli are progressing in an orderly manner, and planned to build China's most large-scale crayfish whole industrial chain platform which conduct a turnover of 5 billion output value in 5 years.
Nutriera Group
Guangdong Nutriera Group Co., Ltd. (hereinafter referred to as Nutriera Group) is a high-tech, service-oriented and international group specializing in the R&D, production and sales of aquatic feed premix and additives, aquatic animal protection, special raw materials and other products, as well as providing integrated solutions for aquatic feed enterprises.
The company has passed ISO9001, ISO22000, FAMI-QS system (European feed additives and premix feed quality system) certification, and passed the "feed quality and safety management standards" model enterprise acceptance with high marks, become the first national aquatic premix company won this honor. The company has successively won the honorary titles of "Chinese aquatic industry promotion enterprise", "Special contribution enterprise to promote extruded fish feed in Central China aquatic" , "Annual feed additive enterprise", "Chinese aquatic products promotion achievement enterprise", "Gold award of the second China international modern fishery science and technology exposition" and so on.
After years of market testing, Nutriera aquatic premix products have been widely recognized by the industry and become the preferred supplier for many aquatic feed enterprises. At present, the sales volume of Nutriera aquatic premix has ranked the first in the China aquaculture industry, and its products are sold to 26 provinces in China and more than 20 countries in Southeast Asia, South Asia, Africa and South America. Around the world, nearly 1,000 aquaculture feed enterprises have enjoyed the quality service provided by Nutriera team, and about 8 million tons of aquaculture feed are using Nutriera's high-quality premix & technology.
