China Aquafeed Enterprises Product Upgrade and Operation Transformation Summit 2018 was grandly held in Huai’an Jiangsu on 16th and 17th of March. Lots of celebrities in the industry were invited in the forum. We have invited not only over 10 top operational & technical experts of feed industry to share their practical experiences, but also invited the executives from traditional manufacturing industries such as Jiangsu Aucksun Co., Ltd to share experiences to aqua feed industry. Mr.Gui Jianfang, academician of Chinese Academy of Sciences, Institute of Hydrobiology has also participated in the forum to guide the transformation directions for the industry. The forum focuses on the theme of Upgrading, Transformation, Benefit and Development to elaborate many aspects on feed management, animal health products promotion, industrial chain construction, industrial financial practice and functional feeds development. Most of the contents were published in the industry for the first time, which has brought a strong impact to the guests so that everyone has enjoyed a good feast.
The forum was set in Huai’an,Jiangsu --- a city with traditional culture, the hometown of great men, the city famous for its canals, the home of gastronomy and the city of wine. Because there are many excellent aqua feed enterprises in this city who holds many labels. The “Huai’an phenomenon” that appeared in the past two years has injected a bright and mysterious landscape for the development of aquatic feeds. More than 500 industry peers from 23 provinces of China, the Philippines, Vietnam and other countries attended the event to jointly explore the “Huai’an phenomenon” and the future development of aquatic feed companies.
The forum is jointly organized by Guangzhou Fishcloud Plus Co., Ltd and Nan Fang Media Group Agriculture Wealth Magazine. Co-organized by Guangdong Nutriera Group Co., Ltd, Jiangsu LongLife Group Nan Shan Feed Co., Ltd, DBN Fantastic Aquaculture Science & Technology Group Co., Ltd, Xiamen Nongxin Aquaculture Information Technology Co., Ltd and Angel Yeast Co., Ltd. Sponsored by Fujian DaBomb Protein Corp, Shangqiu Ying Tian Feed Technology Co., Ltd, Shandong Langshi Insect Industry Co., Ltd, Guangzhou Dynaqua Biotechnology Co., Ltd, Guangzhou MVPro Biotechnology Co., Ltd and Guangzhou Agroleader Biotechnology Co., Ltd.
Key words of the conference
Upgrading, Transformation, Benefit and Development
Prof. Gui Jianfang, Academician of Chinese Academy of Sciences, Institute of Hydrobiology
The state put forward important decisions on environmental protection of aquatic products and the construction of ecological civilization, which further clarified that the development policy of fisheries would mainly focus on raising. Ecological priorities and adjustments on supply side organization have already led to major changes in the aquaculture mode. In order to adapt the reform adjustments of state’s policies, academician Mr. Gui Jianfang pointed out that the aquatic breeding mode must fully upgrade in the future. Reduce the impacts of drug residues as well as the eutrophication on the quality and load of the water environment, reduce the use of industrial products such as pesticides and fertilizers to produce more quality and safe aquatic products through intensive, facility and intelligent developments.
Ms. Yi Xuanwen, Board secretary of Zhanjiang Guolian Aquatic Products Co., Ltd
So, how did the breeding upgrade come about? Ms. Yi Xuanwen, Board secretary of Zhanjiang Guolian Aquatic Products Co., Ltd explained that this mainly comes from the consumption demands for aquatic products of consumers. She said China will be the consumption market for aquatic products in the next 10 years and the growth rate will exceed the world average level. In 2023, China’s overall demand will exceed 70 million tons. Such huge consumption data will inevitably boost the upgrade culture mode of the breeding.
Dr. Yang Yong, President of Guangdong Nutriera Group Co., Ltd
The upgrading of consumption will drive to improve the breeding. How should the aquatic feed enterprises adapt this change in the breeding? The report of Development tendency, opportunities and challenges of aqua feed industry has given very good explanations. Dr. Yang Yong, President of Guangdong Nutriera Group Co., Ltd has keenly grasped the development trend of the aquaculture industry in recent years and pointed out that aquatic feed enterprises need to focus on two aspects in the future. One is to develop the industrial chain; the other is to carry out transformation and upgrading for feed products. At the same time, Dr. Yang also gave fair and forward-looking advice on the development of probiotic products and the layout of overseas markets.
Mr. Gu Ping, Chairman of Nan Shan Feed Co., Ltd. of Jiangsu LongLife Group Co., Ltd
The rapid developments of Nan Shan Feed Co., Ltd. of Jiangsu LongLife Group Co., Ltd in recent years have proved the point of Dr. Yang. Nan Shan Feed Co., Ltd mainly produced regular aquatic pellets with annual sales volume of 44,000 tons before 2014. Mr. Gu Ping, the chairman of Nanshan keenly grasped the industrial development trend and vigorously develop the extrude feeds after 2014. Its growth rate is rare in the industry, who makes the sales volume reach to 200,000 tons in 2018. Taking the Yellow head catfish feeds as an example, the sales volume in 2015 was only 400 tons. But exceeded 10,000 tons in 2017, which has created a miracle of single-product explosive growth.
Mr. Chen Deyong, General Manager of Huai'an Tianshen Argo-Aqua Co., Ltd.
Huai'an Tianshen Argo-Aqua Co., Ltd is a very low-key local company, but it has become the largest aquatic product enterprise in Jiangsu with its unique service mode. The General Manager Mr. Chen Deyong shared the story of Tianshen development, especially the extreme service mode of “1 meter wide and 1000 meters deep”.
Ms. Zhong Minglan, Chairman of Guangxi Yulin XinJian Farming Group Co., Ltd.
The presentative of field crossing, entrepreneur of 1985s, Ms. Zhong Minglan, Chairman of Guangxi Yulin XinJian Farming Group Co., Ltd, told the story of passionate entrepreneurship and provided a good reference to the aquatic feed enterprises to explore and transform in the industrial chain.
Dr. Yi Ganfeng, President of DBN Fantastic Aquaculture Science & Technology Group Co., Ltd.
In the process of rapid transformation and upgrading of small and media-sized enterprises, the supporting financial and other service platforms are very essential. Dr. Yi Ganfeng, President of DBN Fantastic Aquaculture Science & Technology Group Co., Ltd presented the participants with a comprehensive service platform for fishery, Internet and finance and developed integrated agricultural e-commerce service to promote the transformation and upgrading of traditional agriculture enterprises in “Internet +”age, to make aquaculture circulation domain online and offline integration come to reality.
Ms. Hou Yinmei, HR Manager of Jiangsu Aucksun Co., Ltd.
The ultimate goal of the transformation and upgrading of enterprises is to ensure the sustainability of benefits, the adjustment of operating systems, the improvement of product structure and the building of professional technologies are key points for promoting the development of enterprises. How to make employees change from the workers’ way of thingking to the boss’ way of thingking is a problem that all enterprises face. Ms. Hou Yinmei, HR Manager of Jiangsu Aucksun Co., Ltd introduced the successful results obtained by Jiangsu Aucksun Co., Ltd. through the introduction of the “internal company system” to the guests.
Dr. Andy Pei, Global technical director of warm water aquaculture of CARGILL Group
Dr. Andy Pei, Global technical director of warm water aquaculture of CARGILL Group shared the functional feeds development of EWOS. Through the adjustment and upgrade of the product structure, they greatly improved the operating efficiency of the company and achieved a win-win situation for the enterprises and the breeding industry.
Mr. Fan Shoujun, Managing Director of DBN Fantastic Aquaculture Science & Technology Group Eastern China region
Mr. Fan Shoujun, Managing Director of DBN Fantastic Aquaculture Science & Technology Group Eastern China region analyzed the changes of eastern China region in the recent 2 years. The rapid growth in sales of animal health products has been achieved through providing aquatic products and services. At the same time, a substantial increase in aquatic feed has been brought about, which has resulted in a good harvest of sales and profits.
Mr. Zhang Shanfu, Technical Director of Huai'an Tianshen Argo-Aqua Co., Ltd.
The efficiency of the enterprise requires the escort of product quality, and the quality of products cannot be separated from the deep cultivation of technology. During the conference, Mr. Zhang Shanfu, Technical Director of Huai'an Tianshen Argo-Aqua Co., Ltd shared the technical key points of building the factory, especially how to create a strong team with executive force through the establishment of an integrated technology system.
Dr. Hu Junpeng, Technical Director of animal nutrition of Angel Yeast Co., Ltd.
Dr. Hu Junpeng, Technical Director of animal nutrition of Angel Yeast Co., Ltd explained the mechanism of action hydrolyzed yeast act as an attractant and the process of research. He also provided good suggestions for choosing attractants.
Dr. Zhang Song, Vice President of Guangdong Nutriera Group Co., Ltd
At last, Dr. Zhang Song, Vice President of Guangdong Nutriera Group Co., Ltd conducted a detailed analysis of the ideas and strategies for the transformation and upgrade of aquatic feed enterprises. The report was very wonderful and had strong operability, which played a key role in this forum.
On the afternoon of 17th, the organizers of the forum specially arranged visits for Huai’an Tianshen and Huai'an Nanshan. The participants both attend the meeting to listen to the reports of local top corporate executives and walk into the two companies in person to experience the "Huai'an phenomenon."
This conference is the first time that Fishcloud co-organized with industry media since its founding. Many of the reports were published for the first time in the industry. The original intention of the forum platform is to integrate industry resources and provide the industry with advanced mode and ideas.
2018 is a key year for the transformation and reform of aqua feed enterprises. Fishcloud will help the Chinese aquatic feed enterprises follow the trend and seize the opportunity through the unremitting efforts.
Fishcloud, empower the global aquaculture and livestock industry by sharing wisdom.